Care4Growing - The Future Of Agricultural Sustainability


Care4Growing is a ‘virtual assistant’ in the agriculture/horticulture industry that combines existing and new services. It provides proactive support throughout the cultivation process for over 3,000 producers in Belgium. 


Our customer was focused on making sure that the growers are better supported by the partners while also developing a long-term strategy to protect food supplies. 


The proposed solution was to create a community built on Experience Cloud. It can be accessed either through a computer or a smartphone via an app that acts as a smart assistant. In a broad sense, the app helps growers by simplifying and improving their administration and organisation. The community acts as an ecosystem for growers and producer organisations to collaborate better and share knowledge (e.g. how to deal with pests and crop diseases).  As a result, the growers are fully supported daily both by the app as well as the community.


Thanks to Care4Growing growers can reach out for advice on crops or for technical support from the special app or their web browser, whichever they prefer. The producer organisations can support them via the integration with Salesforce Service Cloud and on different channels of their choosing.

The app offers up-to-date real-time prices and sales in chosen segments, manages plots, follows up on harvests, plans treatments and fertilizations, checks samples, etc. It learns every day, so it’s getting more helpful with time. The end-goal for the app is to have 100 functions that will support growers in many different areas. 

Growers are not the only ones being supported by Care4Growing. Partner organisations also have access to data, with given consent, collected by growers, to give them insights into market trends and simultaneously track crop data. Through monitoring a comprehensive pool of centralised data, a lot can be learned on, for example, the evolution of diseases and plagues, which crops will be in demand to help reduce food waste and balance supply. This allows for the creation of a long-term strategy to protect food supplies. 

Implemented solutions were a success and currently the community has at least 1000 active users that can share knowledge with each other daily, which gives all the needed support for growers, and thanks to crop tracking the food supplies are fully protected. 


The Salesforce platform helps farmers grow better crops and optimize their production process by extracting complex and correct data and by accessing a more adaptable growing model that is essential for the horticulture and agriculture industries of tomorrow.


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