Alcatel-Lucent - Creating Seamless & Tailored eCommerce Experiences


Founded in 2006 in Paris, Alcatel Lucent Enterprise is a B2B company that sells telecommunication equipment to end customers through their business partners. The main objective of the project that Waeg partook in was for ALE to have an option of combining the sale of the hardware and the software when selling their equipment. Their end goal is to become a leader in NaaS (Network as a Service) solutions.


ALE wanted to have different project modes for different partners, one, in which they would be able to buy only a bundled hardware product e.g. a printer (exclusively) with associated software e.g. a license. They also wanted to give the possibility to chosen partners to buy their products and software separately. 

Additionally, by creating a new eCommerce platform, ALE wanted to connect it with their already existing partner portal in which their partners could manage their previously purchased products. The integration of those two portals was crucial for our client. 


The solution proposed by the Waeg team was to implement Salesforce B2B Commerce Lightning and customize it specifically for our client’s needs. To accomplish that, our team had to integrate B2B Commerce with the Zuora CPQ system so that the products from Zuora were visible in the new eCommerce platform. The integration was also needed to make connections between the SAP products and Zuora products, so that project mode-based product and software bundles could not be sold without the complimentary. 

Partner portal integration was also very much needed in order to give ALE’s partners access to the new eCommerce platform. The use-cases for integrating two platforms was to allow the partners to view complimentary products to their existing ones as well as to get quotes for them.


Thanks to the tailored customization, our client can now choose which buyers on their e-commerce site can only buy Alcatel’s hardware and software bundles and which ones could buy them separately. The named project mode to bundle their equipment sales with complementary data services is expected to increase ALE’s software sales. The ALE specific customisation gives the flexibility they wanted and the integration between the new portal and the existing one gives a seamless experience for their business partners. 


The Waeg team was able to deliver everything that the client asked for and do it in a matter of a very short time. The implementation and integration of the solution gave ALE and its partners a brand new experience. Thanks to specific tailoring our client finally has the desired flexibility. Every project has its challenges and so did this. Challenges were successfully overcome, both teams cooperated well together and the entire project turned out to be a big success. 


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Volvo CE saw an opportunity to invest in their online eCommerce presence and optimise opportunities for their genuine spare parts.